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Privacy Policy

1. Introduction

The Bruce Arms (“we”, “us”, “our”) is committed to safeguarding your privacy in line with UK GDPR. This policy explains how we collect and use your personal data when you visit our website, book campsite pitches or tables, contact us, or sign up for events.
 

2. Data Controller

The Bruce Arms
Easton Road, Easton Royal, Pewsey, Wiltshire, SN9 5LR
Phone: 01672 810216 · Email: brucesarms@gmail.com

3. Data Collected

  • Booking & enquiry forms: name, email, telephone, dates, party size, pitch/table preferences

  • Communications: details shared via phone or email related to table bookings, campsite stays, events

  • Analytics data: IP address, browser/device type, pages visited, session duration—collected via essential and performance cookies, with no advertising or profiling cookies
     

4. How We Use Your Data

We process your data to:

  • Manage campsite and table reservations, event bookings

  • Send booking confirmations, updates, and follow-up info (with consent)

  • Enhance our website and services using anonymised analytics data

  • Comply with legal, financial, and safety record-keeping obligations

5. Legal Basis

  • Contractual necessity: to fulfil bookings and service provisions

  • Consent: for optional notifications or event invitations

  • Legitimate interests: operating and improving our facilities and customer experience

  • Legal obligation: for statutory compliance and audit purposes

6. Data Sharing

We do not sell or rent personal data. We may share it with:

  • Service providers (e.g., hosting, booking systems, email services) as data processors

  • Legal or regulatory authorities, if required by law

7. Cookies & Analytics

  • Essential cookies: enable booking forms and navigation

  • Performance cookies: facilitate anonymised usage tracking via Google Analytics
    No third-party advertising or profiling cookies are used

8. Data Retention

  • Bookings/enquiry records: retained for up to 7 years for operational, legal, and safety compliance

  • Analytics data: session logs removed after 24 months; aggregated data retained as needed

9. Your Rights

Under UK GDPR, you have the right to:

  • Access, correct, erase, or restrict your personal data

  • Withdraw consent or object to processing

  • Request portability of your data
    To exercise these rights, contact us via phone or email. You may also lodge a complaint with the ICO.

10. Security

We protect your data using SSL encryption, secure hosting, and internal access controls. While robust, no system can be completely secure.

11. International Transfers

All personal data is processed and stored within the UK—no overseas transfers occur.

12. Policy Updates

We may occasionally update this policy. The Effective Date above will reflect the latest version. Continued use of our website implies acceptance of any changes.

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